IW Beauty

Ida Warg, a renowned influencer, captivates over 300,000 Instagram followers and 230,000 YouTube subscribers with her authentic and engaging content. As the co-host of the popular podcast Sånt är livet with her husband, Alexander Pärleros, Ida shares insights into life, love, and motherhood with their son, Elvis.

Her journey to success wasn't without challenges; Ida bravely discusses her battles with eating disorders, performance anxiety, and relationship struggles in her book My Own Way. Ida's rise to fame began in 2006 on TV3's Floor Filler, competing with Sean Banan. Today, she balances a thriving career with a beautiful family life in Stockholm's inner city. Explore Ida Warg's world of beauty, lifestyle, and inspiration through her blog, social media, and podcast, and discover the real stories behind her picture-perfect life.