Elin Sjödin

As Socials and Media Creator at Ninetone, Elin is responsible for producing, publishing, and optimizing content across digital platforms. She works hands-on with social media management, short-form video production, graphic content, and campaign-related material tailored to each artist’s identity and audience.

Her responsibilities include:

• Creating and editing engaging content for platforms such as TikTok, Instagram, and YouTube

• Supporting release campaigns with visual and digital assets

• Planning and scheduling content aligned with strategic goals

• Monitoring trends and adapting content to maximize reach and engagement

• Contributing to the development of artists’ digital presence and brand voice

Elin collaborates closely with Johanna and the broader creative team to ensure consistency in tone, visual identity, and communication. She combines creativity with structure, ensuring that ideas are not only innovative but also effectively executed.

Approach and Mindset

Elin approaches her work with curiosity, precision, and a strong understanding of digital culture. She values authenticity and believes that impactful content is built on clear storytelling, timing, and relevance.

Her mindset is forward-looking — always analyzing what works, refining strategies, and identifying new opportunities to strengthen audience growth and engagement.

Collaboration and Contribution

Within Ninetone, Elin contributes to a dynamic creative environment where ideas are tested, refined, and elevated. She works cross-functionally with A&R, management, and production teams to ensure that every release and campaign is supported by strong digital communication.

Her combination of creative execution and strategic awareness makes her an important part of Ninetone’s continued development in social media and digital branding.

For collaborations or further information regarding Elin Sjödin’s work at Ninetone Group AB, please contact the company directly.